Privacy policy

Privacy Policy
Last updated: 8 October 2026

This Privacy Policy explains how Hale ("we", "us", "our") collects, uses and protects your personal information when you visit halestrength.shop, buy from us or contact us.

WHO WE ARE
Hale is an online store operated by our team based in London, We are the data controller for your personal information.
Contact: info@halestrength.shop

WHAT INFORMATION WE COLLECT
- Contact details: name, email address, phone number, delivery and billing address.
- Order information: products you buy, order history, returns and refunds.
- Payment information: processed securely by our payment providers. We never see or store your full card details.
- Communications: messages you send us, for example support requests.
- Device and usage information: IP address, browser, device type, pages viewed and how you use our website, collected through cookies and similar technologies.
- Marketing preferences: if you sign up to our emails (for example our free 7-day starter routine).

HOW WE USE YOUR INFORMATION
We use your information to:
- Process and deliver your order, including sending your e-books (lawful basis: performance of a contract).
- Handle returns, refunds and customer support (contract).
- Prevent fraud and keep our website secure (legitimate interests).
- Improve our website and products (legitimate interests).
- Send you marketing emails, only if you've agreed. You can unsubscribe at any time using the link in every email (consent).
- Show you relevant ads on platforms such as Facebook and Instagram, where you have accepted marketing cookies (consent).
- Meet our legal obligations, for example tax and accounting records (legal obligation).

COOKIES
We use cookies and similar technologies to make our website work, to understand how it is used, and – with your consent – for advertising (for example the Meta Pixel). You can change your cookie choices at any time through the cookie banner or your browser settings.

WHO WE SHARE YOUR INFORMATION WITH
We only share your information with trusted partners who help us run our business, including:
- Shopify, which hosts our store and processes orders.
- Payment providers (such as Shopify Payments, PayPal, Klarna, Apple Pay and Google Pay).
- Fulfilment and delivery partners, who need your name and address to send your order.
- Email and marketing tools we use to contact you.
- Advertising platforms such as Meta (Facebook and Instagram), where you have consented.
- Authorities, where we are required to by law.
We never sell your personal information.

INTERNATIONAL TRANSFERS
Some of our partners are based outside the UK and the European Economic Area. When your information is transferred abroad, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses.

HOW LONG WE KEEP YOUR INFORMATION
We keep order and transaction records for as long as required for tax and accounting purposes (usually up to 7 years). Marketing data is kept until you unsubscribe. Other information is kept only as long as it is needed for the purposes described above.

HOW WE PROTECT YOUR INFORMATION
We use secure, reputable service providers and take appropriate measures to protect your information. No system is completely secure, but we work hard to keep your data safe.

YOUR RIGHTS
Under UK and EU data protection law you have the right to:
- Access the personal information we hold about you.
- Ask us to correct inaccurate information.
- Ask us to delete your information.
- Object to or restrict how we use your information.
- Receive your information in a portable format.
- Withdraw your consent at any time (for example to marketing emails).
To use any of these rights, email info@halestrength.shop. We will respond within one month.

CHILDREN
Our website and products are not intended for children under 16, and we do not knowingly collect their information.

COMPLAINTS
If you are unhappy with how we handle your information, please contact us first so we can put it right. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.

CHANGES TO THIS POLICY
We may update this policy from time to time. The latest version